One of the most common problems with corporate videos is that they lack focus; they try to convey too much information or they fail to deliver a clear, succinct, compelling and memorable message.

In many ways the world right now is not a very funny place and the world of business seems particularly morose. At times like these a dose of humor can be especially good and welcome medicine.

MBA-speak finds its way into radio and television spots, corporate videos--even web banner ads. It's deadly boring and--worse--doesn't really communicate anything. I've heard many a spot lately with MBA-speak dialog and I can't help wondering if the writers (and their clients) have ever actually experienced a conversation with another human being.

Writing is hard work, but as Samuel Johnson explained, "What is written without effort is read without pleasure." For some people, writing seems almost effortless. Take Isaac Asimov, for example...